There is an old saying that says “it takes years to make things right but only a few minutes to tear them apart.” It also goes with maintaining the online reputation. You might have seen some brands suffering all because of their bad repo in the market. As compared to print media, the social media and news these days can spread much faster about an organization and can tear-down the reputation in minutes on the internet. One single negative review, a bad headline or comment, and a malicious blog post, and people start imitating and making wrong judgments over the news without thinking about it once.
To suppress the bad news of an organization, the concerned ones can update the fresh and positive news, blogs, social media posts, tweets, etc. that will help them make a clear vision to the people about the brand content. There are some websites and certified companies that can help you in repairing the bad online reputation of your brand with the help of their SEO services and other effective services.
How Is ORM Helpful In The Age Of Google?
In the early days, repairing the online reputation was clear cut and simple where people could spam the content with stuffing keyword in them, but now, after Google became aware of these things, it changed the algorithms and people who repeat the spamming process get penalized. The solution to this problem is to submit the blog posts and fresh articles that are relevant to the topic and add value to the website.
The relevant SEO articles and blogs get high publicity and come on the top list of the search engine by decreasing the negativity.
Strategies
- Submitting effective blog posts that are both attractive and informative will help in pulling down the unwanted online reviews on your website.
- One of the most effective platforms to repair online reputation is social media. The social media sites provide the highest visibility level, and people are always online on some or the other media types. With the help of personal social media accounts or groups, one can submit good content and remove the negativity from the minds of people.
- Another important way to repair online reputation is press releases. If you publish new stories and even information about the brand or company, you can remain in the headlines and top all the search engines.
How To Respond To Criticism?
When people respond to the criticism of their respective brands, they tend to make serious mistakes especially at the time of responding to the negative criticism. It is important that when you respond to the bad reviews make sure you do not use offensive language or use any uncertain tone to reply. Make sure you do not mention any form of negativity in your SEO blog posts or large reviews as it will impact on your website’s ranking. Make your posts interactive as this way you can rank in the top of the search engine result pages.
